The importance of Corporate Identity

Graphic Design

Just like your personal identity which defines you as an individual, out of the billions roaming on this planet; corporate identity gives a distinct identity to an organization from its competitors. It is a very important way of making your customers understand and describe your organization. For a startup, a new business identity package is absolutely essential. Once you understand the importance of it, you can get the best results for your organization. The corporate identity consists of following:

•    Corporate Strategy (marketing plan, scope, policies)
•    Corporate Culture (values, beliefs),
•    Organizational Design (pattern of organizational relationships.), and
•    Operations

In the past, the business identity packages were all about graphic design designers & their designs. Today, the world of business has undergone an abrupt change and now has a broader scope with an elaborate and strategic focus. The above mentioned pointers can help the managers to effectively understand, observe & regulate the company’s image and reputation.

Are You Ready with your Web 3.0 Designs?

Web 3.0 Design

After my recent seminar on web designing, an attendee came up to me very casually and asked “Can you make my site Web 3.0ish”? I had no answers and tried to dismiss this evolutionary term as just another marketing gimmick and not any real evolution of the web. But the question that day made me sit up and realize that the next generation of web is right around the corner and I need to brace myself for this technological shift or be left behind. Later on, I did some Bing-ing on the term & found out that web 3.0 has emerged out of the need of having a more intelligent web with a human-centric content. As a freelancer, if you are undertaking online web designing projects with Web 3.0 in mind then these web sites are bound to get you more traffic & visibility leading to a rich & unique browsing & customized search experience.  This multi-dimensional and focused web is the future. Let the new Web 3.0 era begin.

Difference between Brand & Logo

Brand Logo

Most people I know are usually unable to differentiate between a logo and a brand.   So here’s my two cent on the issue.  Firstly, unlike logos, brands are not designed but are experienced. By all means Apple Inc. logo could be a banana fruit and as long as Apple made innovative products like iPod, iPhone, iPad etc. that people loved, the brand of their company wouldn’t change much. Apple’s brand gives social & professional identify to its customers and forms an emotional bond with them. Brand gives customers a sense of belonging & community within that product category. But it’s not to say that corporate identity logos are not important. Corporate logos design is an inseparable part of your brand and can contribute in a small way to influence our choices and behaviors as it represents your company.Hence it’s necessary to be careful while choosing your design of logos. Both brands and logos must be used by companies to assign a priority to their investments and breathe out a continuous stream of messages to create an everlasting impression.