Why Blog?

Blog

Blogging has become an art. Some of the best logo designers & other freelancers showcase & discuss their work related to design of logos through their personal blogs. But if you are new to the scene & have just arrived, then go through the post and believe me, by the time you finish reading it, you’ll have your answers.

• It’s a Reflection of your Work – Most freelancers use blog to show off their designs to the world. It’s another place where prospective clients can find you and go through your work. It’s almost like having a professional website for a freelancer who has limited resource.

• Networking and Marketing – Blogging allows you to build new relations with other freelancers around the world, and effectively market yourself by posting interesting tidbits about your daily work routine, designs etc.

Since we have already mentioned blogs as a marketing tool, it’s important to remember that ‘impelling blogging eschews the ornate’. Keep it Short and Simple. Clarity is an important criterion which in turn will attract all kinds of readers and potential clients to your blog.

Logos or Logotypes?

Logo Design types

Nowadays, it has become fashionable to forecast the demise of logos. People have already predicted that logotypes will be superseding the design of logos everywhere as basics of brand identities.  But before you start believing in it, read on. Let me begin by stating that both have their advantages. Logos illustrates your business identity. It gives you a strong visual identity but has no text. For instance, Apple Inc. just has a simple apple with a bite taken out off its right side. But in today’s digital age, with thousands of corporations, products, services and brands, it has become difficult to recognize a simple logo. This has started a trend where the name of the company is being designed to make it incomparable by using different shapes, colors and additional visual ingredients.

Logotypes are also recommended for small business start-ups which do not have any identity. The name of the company then becomes your logo. And later on you can start using your logo alone once your brand is recognized and has a secure reputation to avoid tastelessness and clash. But in the end it all boils don to the choice and company’s requirements since both are equally capable of communicating brand awareness.

The importance of Corporate Identity

Graphic Design

Just like your personal identity which defines you as an individual, out of the billions roaming on this planet; corporate identity gives a distinct identity to an organization from its competitors. It is a very important way of making your customers understand and describe your organization. For a startup, a new business identity package is absolutely essential. Once you understand the importance of it, you can get the best results for your organization. The corporate identity consists of following:

•    Corporate Strategy (marketing plan, scope, policies)
•    Corporate Culture (values, beliefs),
•    Organizational Design (pattern of organizational relationships.), and
•    Operations

In the past, the business identity packages were all about graphic design designers & their designs. Today, the world of business has undergone an abrupt change and now has a broader scope with an elaborate and strategic focus. The above mentioned pointers can help the managers to effectively understand, observe & regulate the company’s image and reputation.

Crowdsourcing means Business

CrowdSourcing Business

As we have already seen, crowdsourcing is not just about the crowd of graphic design designers, content writers, animators working to meet the requirements of the challenges. It has also given organizations a creative tool to engage its customers, thereby bridging the gap between consumers and businesses. In the past, similar job would have been left to the individuals or small teams but with the advent of crowdsourcing, companies have widened their creative pool of thinkers to help them build businesses, economies, societies and nations.

But crowdsourcing isn’t everyone’s cup of tea. An organization must possess the required grit to make the effort yield a profitable result. To launch a successful crowdsourcing initiative for your company, follow the points mentioned below:

•    Set realistic goals.
•    Identify your target audience.
•    The success of any crowdsourcing initiative lies in the quantity and quality of group engagement. Hence, it’s important to have a strong grip on the coveted result and to reward the participant for their constructive contribution.
•    Work on the suggestions & ideas that you receive.
•    Respond to your customers concerns, proposals and intentions.

Are You Ready with your Web 3.0 Designs?

Web 3.0 Design

After my recent seminar on web designing, an attendee came up to me very casually and asked “Can you make my site Web 3.0ish”? I had no answers and tried to dismiss this evolutionary term as just another marketing gimmick and not any real evolution of the web. But the question that day made me sit up and realize that the next generation of web is right around the corner and I need to brace myself for this technological shift or be left behind. Later on, I did some Bing-ing on the term & found out that web 3.0 has emerged out of the need of having a more intelligent web with a human-centric content. As a freelancer, if you are undertaking online web designing projects with Web 3.0 in mind then these web sites are bound to get you more traffic & visibility leading to a rich & unique browsing & customized search experience.  This multi-dimensional and focused web is the future. Let the new Web 3.0 era begin.