Will the Apps Kill Websites and Web Designers?

Web Application

Are websites still relevant or rather are these the end times for freelancer web design experts? It has already been proclaimed that browsers are going to die out soon, unless they evolve to something totally different from its present state. And all this doesn’t augur well for the websites and freelancers handling web site design projects. With the arrival of smarter smart phones and tablets, the attention has shifted towards dedicated apps. We’ve got apps for emails, social networking (facebook and twitter apps), news apps, also music, movies and gaming apps. We will soon be spending more time on the internet but none on the web!

So does this mean that it’s time we switch off the websites? The answer is – No..not yet. But brace yourself for the day when it will be all about creating single digital experience for the user. Companies will have to re-think their strategy and align it with their social media efforts or else they’ll be App’ed!

Three Ways to Have a Productive Day

Work O'Clock

..and it was five in the morning again today. The moment alarm made that irritating wake up noise; I started to hate my life as a freelancer working on design of logos project. It was already “Work O’Clock”; only I wanted to sleep a little longer. But won’t the sleep induced laziness reduce my day’s productivity!?! Yes, it surely will and as our parents used to say, “It’s important to have a proper morning routine that will maximize & rev up your creativity and over all productivity”.
I looked around the web and spoke to few freelancers, like myself, and made a list of things to follow that could enrich & enliven my day.  This is what I found.

• “Early to bed and early to rise keep a man healthy, wealthy and wise”. This Benjamin Franklin quote is applicable to everyone and not just freelancer having a tough time being productive. Time management is the key to having a fruitful day.

• Write down your days “to-do” list. Planning is essential so mull over your work for today and every day, then work according to your plan.

• Change your routine. If a certain plan isn’t working out for you, don’t be afraid to switch over to a new one. Every person has a different style of working. So do what you think can best enhance your productivity.

Random Thoughts of a Web Designer

Web Designer

Life has been ho hum and humdrum this month. I spend hours strolling the internet, still more asleep. I have the last bit of my web database design project work left to complete, it will take me a day if I put my head to it, but I’m fighting my anger at this quasi-static routine by  pig-headedly sinking deeper and deeper into it. Today, I spent a good five minutes working the kinks out of my knuckles. But I shan’t bore you with my rambling and mental gymnastics. I went bungee jumping this Sunday. It was my first time, and thrilling chilling swell as hell. The nicest bit is the first few seconds off the ledge, before you feel the tension of the rope holding you… like free falling into oblivion.. then you’re rudely jerked out of it by the rope(which isn’t rope, exactly, its elastic and white) and bounce around like a cocky pendulum, quite undignified but not caring one bit.. I did this in the night, so it was wonderful watching the lit up city and the lit up sky in turn.. for those of you who haven’t tried the bungee, its a must must do.

A world without brand – No Logo

No Logo

We are told that a logo represents the company and defines its purpose. It is inherent part of its brand edifice. But how would a life without logos or brands sound? I’m sure you would be saying that without logos it would be impossible for consumers to differentiate one brand or service from another. But aren’t you bored of reading about best logo designers and brand creators.  I for one would never buy something by looking at the logo, brand name or the name of the maker associated with the brand. It’s sad to see Gen-Y running after company logos as if the logo or the brand associated with it defines their worth to the society, which itself is against the idea of independence and individualism. Instead of being a part of this generation-Y, shouldn’t we all try and create a generation – WHY?

Importance of a Logo

Logo Design Importance

Logos are the central and most important feature of a company’s brand. It’s the visual representation of the company’s name and represents everything that a company stands for. Hence it’s important to let some of the best logo designers develop a logo for your business so that it projects a right image & message to the outside world. A custom logo design is often used to project expertise, amalgamate product lines, distinguish products, and actualize a brand. Without a properly designed logo, the desired outcome in each of these areas would be limited. But an amateurishly designed logo can do more harm than good and can even make your business more likely to fail. Hence a well designed logo is essential for a brand as it makes your business flourish by providing the following.

•    Visibility
•    Credibility
•    Memorability
•    Singularity
•    Coherence
•    Timelessness
•    Scalability

It’s often hard to believe that a small image can do so much for your business and brand, but faster you understand this better it’s going to be for you, as your success could depend on it.