The Role of Trust in Ecommerce

E-Commerce

There is an old saying that goes “Trust is like a vase; once it’s broken, though you can fix the vase, it will never be same again.” The maxim also holds true for the electronic world of commerce.Ecommerce has exploded on the net and several companies have shifted their businesses online. But even after almost 20 years, the concept of buying and paying for products online could be a little scary for some.  And, the only reason for this is, lack of trust. We all know that trust is required as a prior condition for normal social conduct, especially if it involves making important decisions, like buying on ecommerce websites.

E commerce designing must instills consumer confidence in online businesses by delivering a perfect user experience. The role of familiarity & trust is especially important on customer’s purchase & inquiry intentions. Initially it’s all about getting your customer familiarized with the possibilities of online shopping & its processes and then slowly building trust to convert the casual visitor into a regular buyer, eventually benefitting all the involved parties.

Crowdsourcing & Social Media

Crowd Think Tanks

Crowdsourcing, it’s more like a movement now and has finally moved away from just being a niche to the next big thing on the World Wide Web. All the publicity and even the backlash that it’s getting, shows off that it’s not just a fad and this phenomenon is here to stay.

These are exciting times for a marketer. Crowdsourcing has broadened its horizon & has moved beyond its “graphic design challenge model” to harness the power of the crowds to create new products or services and improve upon the existing ones. Social networking sites like Twitter and Facebook has helped in this evolution since they provide a rich source of instantly updated information that could easily be tapped for market research. Several companies are creating online societies or networks where they connect and converse with the crowds to increase brand intimacy & customer loyalty.

Social Media

Crowdsourcing has given the power back into the hands of the consumer and social media has made it easier than ever to engage them. This next-gen crowdsourcing offers huge opportunities for companies to deliver exceptional service to its customers.

Graphic Designing

Graphic Design

Graphic designing is often termed as a route to self discovery for a graphic artist. It is a perfect way to express and explore the diverse realms of human emotions and tap at one’s extreme potentials. The graphic designer does not limit itself to just one style or medium & its here that one can continuously experiment with different styles, techniques, textures & colors.

Most freelance design projects are aimed at providing personalized graphics based solutions to both print and film media. These freelancing projects are either outsourced or are put up as online graphic challenges on the internet. Freelance designers often take part in such ‘creative’ online graphic challenges to keep their creative juices flowing. To be a successful graphics design designer one must always consider art as an agent of change – a revolutionary tool that has power to inspire, teach, transform and heal. A graphic artist should work with a greater purpose and his creations should be powerful enough to make a difference & preferable a positive one at that.