Flash isn’t Dead..YET!

HTML 5

In my earlier post on HTML 5 I had written about HTML 5 being the future (LINK: http://bit.ly/bT40CU) but most people have already believed in their heads that FLASH is dead!! If you are one of those who are rushing to find a programmer to fully exploit the potential of HTML 5 & think that Apple’s mobile toys will kill a platform like FLASH then, hold on to your horses…

Firstly, HTML 5 has already taken forever to be implemented and it is not gonna happen anytime soon. Also, most people I meet are confused with the terminologies and are comparing codec’s (H.264), Platforms (Flash) and Languages (HTML5). What people are actually talking about or are hoping is that H.264 content will put a dent into flash based audio-video capabilities. But how can we forget flash’s web penetration. It’s everywhere and Adobe isn’t gonna sit quietly & with its AIR technology, it’s trying to bridge the gap between flash and the smart phones too.

Finally, Flash videos aren’t dead..yet! One can just risk it all and say that Flash capabilities are being challenged. The war has just begun!

Evolution of the Apple Inc’s Logo Design

Apple Logo Design

One of the biggest success stories in the technological world has been the rise of Apple to become the biggest tech company in 2010. It all started in 1976, from a garage, when Steve Jobs and Steve Wozniak built their first computer and showcased it at the Homebrew Computer club. They decided to go public with their company on 12th December, 1980. Apple’s corporate identity logos have evolved from a complex logo featuring Isaac Newton sitting below an apple tree to a simpler design of a bitten apple. This initial logo was designed by hand and didn’t use any established typeface. Within a year, Apple hired Regis McKenna Agency to design a less complicated logo, which has now become the most recognized logo in the history. They were later sued by Apple Records, a multimedia company founded by English rock band The Beatles, for trademark infringement. The suit was finally settled in 2007. In 2008, Apple got rid of the rainbow design and adopted a slick looking monochrome logo which gives it a much needed flexibility for creating brand identities. Apple has now created a brand image for itself which is unbeatable.

Apple – Its All About the Identity

Business Identity

Ask any marketer or advertising company about why an Apple product evokes such strong and positive emotions and they all will cite the same reason – Apple’s Brand. For Apple its corporate identity is its most important product. Establishing a new business identity package for any company is an area that necessitates brobdingnagian thought and great care. A great brand is one which is not just intimate with its users but is also loved & creates a sense of community among the consumers. Apple does just that and more. Apple fan boys have an emotional attachment with the brand. For them the Apple brand and its identity reflect innovation, lifestyle and passion. Apple on its part too has never let their fans down and has always designed products that are easy to use and reflect quality and performance. It gives people that human touch & allows them to be different from the crowd.