How to Design a Logo

How to Design

We have read it before. It’s all over the web, but still people mess up with design of logos for their organization. So, one last time on my blog we’ll just go through some of the most important pointers that must be kept in mind when you take part in any graphic design challenge or rather go about designing a logo yourself. Go through and assimilate the following steps:

• Purpose – Learn and find as much as you can about the purpose that an organization wants it logo to serve via the use of shape, fonts, color, images etc.

• Follow the Rules – There are 5 rules that are followed even by some of the best logo designers.

• Logos must be SIMPLE
• Company logos design must be MEMORABLE
• It must be TIMELESS Pay attention to TYPOGRAPHY & COLORS
• Logo must be FOCUSSED on the brand

• Establish a Design Process - Follow a set procedure but before that make sure the process you’d planning to follow suits your style of working.

• Software - As graphic design designers, one must be master of not less than one professional logos design software. It’s always advised to use vector-based software’s such as CorelDRAW, or Adobe Illustrator.

Logos or Logotypes?

Logo Design types

Nowadays, it has become fashionable to forecast the demise of logos. People have already predicted that logotypes will be superseding the design of logos everywhere as basics of brand identities.  But before you start believing in it, read on. Let me begin by stating that both have their advantages. Logos illustrates your business identity. It gives you a strong visual identity but has no text. For instance, Apple Inc. just has a simple apple with a bite taken out off its right side. But in today’s digital age, with thousands of corporations, products, services and brands, it has become difficult to recognize a simple logo. This has started a trend where the name of the company is being designed to make it incomparable by using different shapes, colors and additional visual ingredients.

Logotypes are also recommended for small business start-ups which do not have any identity. The name of the company then becomes your logo. And later on you can start using your logo alone once your brand is recognized and has a secure reputation to avoid tastelessness and clash. But in the end it all boils don to the choice and company’s requirements since both are equally capable of communicating brand awareness.

Crowdsourcing & Design Contests – My Thoughts!

Crowd Sourcing

The most controversial word in the graphics design industry these days is “CrowdSourcing”.  Sentiments are split on its worthiness and people either love the idea of getting their work done on the cheap or hate others for not shutting up about it and the most determined seems to be the ones shooting straight-from-their-shoulders.

Crowd sourcing according to me has number of advantages that cannot be ignored by the graphic design designers of the creative world. It caters to the people who have budget constraints & cannot afford huge sums of money that a professional design company would charge. Also participating in graphic design challenges can give initial break to the creative’s in the design industry & help build their portfolios. The democratization of the design work & the level playing field offered by crowd sourcing concept stirs up the competition leading to increased creativity and quality. It’s up to you to decide whether you want to be a part of this juggernaut or not because it is here for good – in fact it is the future.

Subterranean Homesick Graphic Design Designer

Psychedelic Advert: All you graphic design designers don’t let this post dishearten you. I’m sure your life is filled with much more excitement and challenges.

Working Desk

This is just my life and for the last few weeks, it has been pretty down! My routine- up…work…lunch…work…chat…still working….down! And invariably the up is just three hours away from the down time. I’ve finished more than a year away from home and all of a sudden I’m beginning to miss it a lot! It seems like ages since I last saw my parents! My only social contact is with the bunch of guys and sometimes the girls in my office, who are busy with their own work anyways. There’s a joke going around that our biological clock here runs on USA time which, in a way is true.

I just absolutely need to get back home, real fast….at warp speed even. Have a lot of catching up to do. Graphic designing can wait, I just can’t.

Difference between Brand & Logo

Brand Logo

Most people I know are usually unable to differentiate between a logo and a brand.   So here’s my two cent on the issue.  Firstly, unlike logos, brands are not designed but are experienced. By all means Apple Inc. logo could be a banana fruit and as long as Apple made innovative products like iPod, iPhone, iPad etc. that people loved, the brand of their company wouldn’t change much. Apple’s brand gives social & professional identify to its customers and forms an emotional bond with them. Brand gives customers a sense of belonging & community within that product category. But it’s not to say that corporate identity logos are not important. Corporate logos design is an inseparable part of your brand and can contribute in a small way to influence our choices and behaviors as it represents your company.Hence it’s necessary to be careful while choosing your design of logos. Both brands and logos must be used by companies to assign a priority to their investments and breathe out a continuous stream of messages to create an everlasting impression.